Adobe Analytics Rockstar Tips & Tricks

Welcome to the Adobe Analytics Rockstar Hall of Fame—where data legends live forever. Explore the stories of trailblazers who turned numbers into magic and insights into impact.

2025

Flagging Only Significant Values

By Victoria Stapleton

2025

Analyzing Cross-pollination with Advanced Techniques

By Victoria Stapleton

2025

Automating AA Classifications & Customer Attributes via GCP & Python

By Sumit Kumar

2025

Merging Multiple Report Suites inCustomer Journey Analytics (CJA) using ECID as Person ID

By Sumit Kumar

2025

Statistical process control

By Rebekah Worsfold

Flagging Only Significant Values

Analyzing Cross-pollination with Advanced Techniques

Automating AA Classifications & Customer Attributes via GCP & Python

Merging Multiple Report Suites inCustomer Journey Analytics (CJA) using ECID as Person ID

Statistical process control

Multi-touch and Omni-channel Attribution

Applying the 80/20 Rule With Adobe + Excel and Segmenting Top Revenue Drivers from the Long Tail

Visualizing Product Performance with a Growth Matrix and Prioritizing with Strategic Quadrants

Journey Canvas – Game Winning Marketing Channels

Journey Canvas – Winning or Losing with your Redesign

Using Regressions to Estimate Missing Data

Calculating Weighted Comps

Campaigns/Marketing Channels for Mobile Apps

Reporting by Content Date

Need for Speed: Accelerating Your Results with Precision! – Part 2

Need for Speed: Accelerating Your Results with Precision!

NOT the Analytics Supervillains Conference

Adobe Journey Optimizer Reporting in Customer Journey Analytics

Unique Data View Attribution

The apparently secret joy of Counter eVars

The Hidden Segment

Visit-in-Hit Segments

Creating In-Report Normalized Metrics for Anomaly Detection

Launch into Customer Journey Analytics

Trended Fallout Report

Enhanced Lists

Visit Scoring

Activity Map Destination

Revenue Metric for Travel Period

Estimated Conversions

Smarter Alerts

Improve New/Return Visitor Segments

Fallouts and Funnels and Recreating the Full Path Report via the Flow Visualization with some Excel magic: TEXTJOIN() 😳

Keeping track of goals using the Linearity Indicator in Analysis Workspace

Self-explanatory dashboards using Adobe App Builder

Use Analysis Workspace to Streamline the QA Process

Creating an automated click overlay analysis

Automatically calculate number of days that a campaign is live

Calculation of 6 weeks average sales for rolling sales week

Product string: More than just products

It’s classified: Offline data in an Online world

Date annotations in Workspace

Data documentation

Include internal marketing channels for more complete attribution

How to build an Analysis Workspace sales funnel in 5 minutes

Log Data Issues, Site Changes, and Marketing Events in Adobe Analytics

Calculate how many [ X ] before a visitor’s first [ Y ]

Adobe Analytics Documentation 2.0

Trend time-based cohorts to KPIs to discover the “aha moment” for your customers

Apply a monthly unique visitor ratio to behavioral personas to accurately evaluate user growth

Use of Date Ranges to Split Monthly Active Users into New, Retained, Resurrected, and Churned Users

“The Speaking Dashboard”

KPI Summary Table

Incorporate nested IF functions in a calculated metric to understand if you are on pace to hit your end-of-month goals

Manipulate some advanced functions to better analyze your product assortment via Calculated Metrics

Trend visitor engagement metrics with custom rolling date ranges that bind the visitor retention segments to individual months

Segment visitors by their level of re-engagement to measure new visitor retention

Use internal search to identify SEO and paid search opportunities

Leverage Calculated Metrics and the Fibonacci sequence to create a super-powered engagement score

Use the data from Adobe Target activities to create segments and calculated metrics that further expand the integration with Adobe Analytics

Combine the powers of classifications, sub-classifications, and classification rules for a highly governed data strategy

Set and measure targets for your KPIs based on historical growth

Use Analysis Workspace to streamline the QA process of mobile app and web data

Expand the click overlay to visually align conversions and CTAs on a page

Create an automated click overlay by leveraging ReportBuilder and DTM

Understanding potential audience size for a Target offer is a requirement for choosing your segmentation wisely

Go where your users are and give them data there

Take advantage of time-parting functionality to break up “business days” from “non-business days”

Analyze the success of these algorithmically presented products (Adobe Target + Analytics)

Democratizing analytics data with an integration with Slack

Connecting the disparate dots along a customer’s journey is difficult

Define and visualize your customer’s journey

Use data from your Activity Map to automatically fill in data gaps

Create a calculated metric that truly shows average page load time

When event data is missing — leverage statistics, page views, and correlation analyses to fill in the gap