We’re incredibly thrilled to induct Jenn Kunz to the Adobe Analytics Rockstar Hall of Fame. Jenn’s passion for Adobe Analytics dates back to the Omniture days, when she joined the company as an implementation consultant in 2006! Since then it’s been a nonstop barrage of helpful content, tips, and tools for Adobe customers. Whether an Analytics user is logging in for the first time or has decades of experience, there’s a guarantee that they’ll get value from her personal blog, digitaldatatactics.com. From incredible and incredibly opinionated posts to superbly useful tools like the Beacon Parser, Jenn’s site has made a huge impact on the industry. After having spent 12+ combined years in the analytics consulting world with Omniture, Adobe and other consultancies, Jenn found a home with 33 Sticks. It was here that Jenn truly made a name for herself in the industry. Working with dozens and dozens of Adobe customers to optimize every step in the implementation, analysis, and insight-sharing process that analysts take part in. While at 33 Sticks, Jenn earned the distinction of becoming an Adobe Analytics Rockstar winner! In 2022, Jenn delivered tips that truly rocked the audience’s analytics world. Jenn showed how analysts can utilize Fallout and Flow visualizations to recreate the Full Path report that we all still think about from SiteCatalyst 15. While wowing everyone with this valuable tip, Jenn managed to also do something that she has quite the knack for – share something technical that will make all of our lives better. What was it? The TEXTJOIN() function in Excel. If you don’t know, now ya know – check it out. After 7 years at 33 Sticks, Jenn moved on to the latest stop on her Hall of Fame career, as a Manager of Analytics Engineering at Sony Interactive Entertainment. This move to client-side has not stopped Jenn’s effect on the industry. In fact, she was already back at Adobe Summit in 2026, sharing useful tips to strategically and successfully transform a company from using Adobe Analytics to using Adobe Customer Journey Analytics.
Jenn embraces all of the values of an Adobe Analytics Rockstar Hall of Famer:
- Innovative Uses for Adobe Analytics technology
- Articulate Communication style that highlights powerful Adobe Analytics features
- True Passion for sharing her expertise
Congrats again to Jenn Kunz, 2026 inductee to the Analytics Rockstar Hall of Fame!
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