About the Adobe Analytics Rockstar Hall of Fame

In 2009, around the time of the Omniture acquisition, the Analytics product team kicked the idea around of a fun and engaging way to have SiteCatalyst, now Adobe Analytics, customers share their most useful tips and best practices at Adobe Summit. The selected customers were commonly referred to as Analytics Idols. Forward fast to 2018, again at Adobe Summit, the tips session turned a corner and officially became the Adobe Analytics Rockstars: Top Tips and Tricks session. Since its inception, the Analytics Rockstar session has been one of the most popular and useful sessions at Adobe Summit. This is largely due to the experts who share their tips live in the session and compete to win the top honors, voted by the 550-600 folks that attend.

Preparing for the 2025 Adobe Analytics Rockstar session, the Adobe evangelist and product teams determined it was time to do something extraordinary to recognize the extraordinary tips contributors for their outstanding contributions to the virtual community of Adobe Analytics users. Thanks to a groundswell of support from many Adobe teams who work hard to create exceptional customer experiences, the virtual Adobe Analytics Rockstar Hall of Fame was established.

The Adobe Analytics Rockstar Hall of Fame went live on March 20, 2025 and inducted its first rockstar in the Adobe Analytics Rockstar session that year at Adobe Summit.

A huge thank you goes out to the many rockstars who have contributed their amazing tips and tricks over the years. We are grateful for you and look forward to hearing about the amazing things you do with Adobe Analytics and Customer Journey Analytics to transform your businesses and deliver exceptional experiences to your customers. Will you be the next inductee into the Adobe Analytics Rockstar Hall of Fame?