We’re thrilled to induct Mandy George as the inaugural member of the Adobe Analytics Rockstar Hall of Fame. Mandy has a magical dedication to delivering valuable analytics tips to Adobe customers. After joining the Adobe Analytics Rockstar session as an attendee for several years, Mandy first graced the stage in 2024. It was then that the world got to see the valuable content that they have to share. Mandy first shared a tip focused on creating in-report normalized metrics for anomaly detection. The Rockstar audience was impressed with the creativity of how these metrics could be used. But it was the second tip that truly shined a light on Mandy’s brilliance. This tip was about using a visit-based container inside a hit-based segment container. If your mind has just been blown, be sure to watch Mandy explain it at Summit 2024. Later in 2024, the hits from Mandy kept coming. They released a Calculated Metrics Playbook, the most thorough documentation to date of every single function that is available for calculated metrics in Adobe Analytics. The playbook is organized and incredibly easy to use, with screenshots and explanations and use cases for everything from Absolute Value to Z-test. Bookmark this playbook. Finally, in 2025, Mandy came back with another incredible submission for Analytics Rockstar. Their first tip is about calculating weighted comps, and the second is focused on using regressions to fill in missing data. Not surprising that both are metric-related after the effort that Mandy put into the playbook.

Mandy embodies all of the values of an Adobe Analytics Rockstar Hall of Famer:

• Innovative Uses for Adobe Analytics technology
• Articulate Communication style that highlights powerful Adobe Analytics features
• True Passion for sharing their expertise

Congrats again to Mandy George, the inaugural Analytics Rockstar Hall of Famer!